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Outdoors Africa combines consultancy and professional training expertise to deliver tangible improvements for personal and organizational performance and transformation. The team at Outdoors Africa draws on a wealth of experience, from bespoke consultancy through to experiential training, coaching, management and leadership programs to create the right solutions for you.

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So far george has created 54 entries.
  • Nigeria’s coach Stephen Keshi (R) and defender Juwon Oshaniwa (L) congratulate forward Ahmed Musa after he scored a goal in the 2014 FIFA World Cup. AFP
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    Why African football administrators failed to score with players

7 07, 2014

Why African football administrators failed to score with players

July 7th, 2014|0 Comments|

Numbers don’t lie. In this World Cup, African teams lost nine of their 15 games and won only three. They scored 18 goals between them and conceded 28. As I write this piece, all the African teams have been eliminated.

This World Cup is widely being hailed as the greatest for many, many years. But […]

30 06, 2014

Would you keep performers who have rotten attitudes?

June 30th, 2014|0 Comments|

We are still on lessons from the World Cup. Today, we are on Mario Balotelli and Luiz Suarez. In Kenya, we have our own Dennis Oliech. Let me explain.

These are hugely talented strikers, capable of scoring virtually by themselves. Players of a calibre that any team would love to have.

But they can also be […]

23 06, 2014

Excellence is not for part timers, ask the Germans

June 23rd, 2014|0 Comments|

The Fifa World Cup in Brazil is one of beauty, prestige and flamboyance. The true modern footballing greats continue their gladiatorial combat in a quest to discover which country can rightfully claim to be the best on earth.

And our business lessons continue. Contrast these two scenarios.

The German team built their base camp retreat themselves. […]

16 06, 2014

World Cup lessons: We can turn dreams into reality

June 16th, 2014|0 Comments|

It was Friday June 8, 1990. I was 12 years old and had never watched a televised live soccer match before.

At the Giuseppe Maezza Stadium in Milan, Italy, the Indomitable Lions of Cameroon, “a humble team with an insignificant past” to quote the Miami Herald, defeated Argentina, the star-studded defending World Champions led by […]

  • The closing ceremony of the 2010 Football World Cup before the final between the Netherlands and Spain at Soccer City stadium in Soweto. AFP
    Permalink Gallery

    Lessons from the World Cup on how to build a brand that endures over time

9 06, 2014

Lessons from the World Cup on how to build a brand that endures over time

June 9th, 2014|0 Comments|

The 1982 World Cup will forever be remembered as one of the most iconic tournaments of all time. I recall my father and one of his friends cheering on Cameroon like their lives depended on it. And I can still recall Tardelli’s tears in the finals.

That was my basic introduction to the games. To […]

2 06, 2014

Bet on action and sacrifice to move the world

June 2nd, 2014|0 Comments|

It all started in November 2009. Boda boda operators in Kitengela got tired of frequent arrests by traffic police and the squalid conditions of the houses they were living in.

“The police were arresting our members even for small traffic offences and this angered us since we were losing motor bikes in the process. We […]

26 05, 2014

Apply tipping point mentality to grow your business

May 26th, 2014|0 Comments|

As a teenager, I listened to rap music. Teens everywhere were listening to rap music anyway, which by then had become a mainstream musical genre.

Of course my parents were very concerned about what I was listening to. I suspect they wondered whether the music was promoting a positive message—but that’s a story for another […]

19 05, 2014

The folly of not reading the fine print in business

May 19th, 2014|0 Comments|

Once upon a time, according to ancient Greek mythology, the goddess of dawn fell in love with a Trojan prince called Tithonus. She was so besotted with him that she went to Zeus, the king of the gods, to ask that Tithonus be made immortal.

Zeus agreed, but Dawn had been foolish — she had […]

12 05, 2014

Illicit brews teach a lot about price and value

May 12th, 2014|0 Comments|

It was as shocking as it was sad. More than 70 people died after drinking home-made alcohol believed to have been laced with industrial chemicals.

Dozens of others in four counties are said to have been blinded after drinking the illicit brew. Officials say it may have contained methanol — a toxic substance used to […]

5 05, 2014

Branding essentials from a simple skirt

May 5th, 2014|0 Comments|

 The world’s best commercial was only aired for a major audience once.

Thirty years later, the video recording on YouTube has more than 10 million views and counting. It’s the clip Apple used to introduce their brand to the world, which ended with the stark declaration: “And you’ll see why 1984 won’t be like 1984.”

This […]